These days, almost every company has a Web site on the Internet. In addition, most of these businesses have some sort of presence on social media as well. The most popular choice among social media portals is Facebook, which boasts over 25 million small business pages as of 2013. Furthermore, Facebook receives almost three times as much traffic as Twitter, and is currently viewed by a younger demographic as more of a business tool than personal page.
And 25 million businesses can’t be wrong. Right?
Leveraging the Power of Facebook for Your Business
It’s true that businesses can accomplish a great deal with a well-constructed Facebook page. They can offer “friends only” discounts, inform the public about its charitable endeavors, and receive feedback in a more direct and timely manner. But were you aware that these Facebook pages can also function as generators of leads which can be converted to real-world sales and repeat business? They can – if they are equipped with a Contact Form.
Contact Forms and Facebook Pages
There is no shortage of software offerings on the Internet that can help you install a Contact Form on your Facebook page. Many of them take only a few minutes to set up and configure your Contact Form, which can be customized to suit your individual business needs. Usually, these Contact Forms can be accessed via a tab located in or near the banner area of the Facebook page, and completed forms can be routed to wherever your Web site Contact Form data is processed.
How Facebook Contact Forms are Different
But because Facebook provides a markedly different environment in which to reach consumers, its Contact Form must vary somewhat from its counterparts elsewhere on the Web. For one thing, it may want to solicit people’s other social media portals so the business can more fully interact with them online. Naturally, it should be tailored to complement the overall and content of your Facebook page rather than your business site. It can also adopt a friendlier, more familiar tone with users (after all, they are likely “friends” of the company). Finally, the form should reflect the fact that Facebook visitors are already familiar with your company, instead of a form which assumes that users have never heard of you.
It’s not just for keeping track of family and friends anymore.
What to Do with Your Facebook Contact Form
Once you design and implement a Contact Form on your Facebook page, it’s essential that you do not just leave it there and forget about it. You should regularly examine the analytics of your page and the Contact Form to measure how well it is generating leads for your business. Ideally, you want to conduct constant A/B testing in order to see what works and what doesn’t with your Contact Form. Then, you should use what you’ve learned from the data to tweak your Contact Form to maximize its effectiveness. And most importantly, you must follow up on the generated leads promptly and thoroughly – otherwise, having a Facebook Contact Form is useless.
Facebook is not just for leisure pursuits anymore. It’s a valuable social media asset for your company and its bottom line. That’s why it’s vital that you make your Facebook page work harder for you with a well-designed, efficient Contact Form to help ensure the success of your business.
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